"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhy Chenell launched a 30-day pop-up newsletter to improve cross-promotion tactics—and how she pulled it off in just two weeksThe exact structure and format she used to keep each daily edition short, tactical, and engagingThe referral system that brought in 20% of new subscribers and why the private podcast feed became a surprisingly powerful incentiveWhat worked and didn’t work with cross-promotion strategies, Substack distribution, and leveraging LinkedIn newslettersHow Chenell handled massive reader engagement, including 200+ thoughtful replies to a single welcome emailLessons learned about launching under pressure, collaborating with other creators, and building a flywheel from contentThe future of the 30 Days of Growth content—and how others can repurpose similar efforts for their own growth campaignsLINKS MENTIONEDCheck out the 30 Days of Growth FREE >>30 Days of Growth Course Pre-launchTools mentioned: Senja, Tella, Viral Loops RightMessage (via Brennan Dunn)Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

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