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Listen "#8. B2B branding: how it’s different, and what you can do to be #1 in your B2B market"
Episode Synopsis
Season 1: 'The Branding Series' / Episode # 8'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)What to listen out for:2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign8.29 The importance of emotion in B2B marketing9.20 The example of Xero, 'beautiful business'.12.23 How to segment the SME market when you're selling B2B13.26 The 'trust barrier' is actually higher for B2B than for B2C21.31 What is 'insight generation'23.48 The role of courage in effective B2B branding26.39 Recurring segment - NERD SUPER POWER29.56 The long-term value of networking for B2B brands34.59 Recurring segment - NERD UNDER PRESSUREResources & links:IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
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