We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with highest value to both customer and the business, are those who are driving digital experience.
In other words, they are considering the channels, content, tone of voice and authenticity of everything they communicate. 
I would like to share with you an output from a fascinating discussion I had with a number of marketers studying for their professional qualifications. 
Thanks to Cheryl Waring, Beth Pollard and Karen Vicker-Craddock for their ideas and inputs to this podcast.

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