Measuring Responsible Marketing Success

23/06/2025 37 min

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Episode Synopsis

How to Prove the Value of Ethical, Sustainable, and Socially Responsible Campaigns.In this session, you will learn how to:Identify key metrics for responsible marketingMeasure social, ethical, and sustainable impactUse sentiment analysis and behaviour change trackingInterpret data with confidenceDemonstrate marketing’s role in driving positive changeMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events