Linkedin Marketing Update 2024

29/05/2024 44 min

Listen "Linkedin Marketing Update 2024"

Episode Synopsis

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events

The State of LinkedIn Marketing in 2024
Over 1 billion members worldwide
55 million registered companies
93% of B2B marketers use LinkedIn for content marketing
Buyers on LinkedIn have 2x the buying power of the average web audience

LinkedIn's Newest Features for Marketers
LinkedIn Creator Mode
Collaborative Articles
Verification badges
Swipe-up links in LinkedIn Stories
#Hiring and #OpenToWork profile frames
Hashtags indexed in comments

More content like this at Neil Wilkins Online http://neilwilkins.online

*note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account