ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Avoiding Vanity Metrics in Website Analytics, with Philippa Gamse"
Episode Synopsis
There are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things.
In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.
Visit WebsitesThatWin https://websitesthatwin.com
More content like this Neil Wilkins Online http://neilwilkins.online
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.
Visit WebsitesThatWin https://websitesthatwin.com
More content like this Neil Wilkins Online http://neilwilkins.online
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More episodes of the podcast Neil Wilkins Podcast
Social Media Marketing Update 2026
19/12/2025
The Reluctant Entrepreneur, with Mike Konrad
17/12/2025
What Makes a Marketing Campaign Work?
12/12/2025
GEO AI Search Optimisation
06/12/2025
Anarchy for a Day, with Kyle Asperger
02/12/2025
The Impact of AI on Branding
28/11/2025
Strategy vs Tactics vs Sales
25/11/2025
Content Optimisation using AI Tools
21/11/2025
In God we trust