ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Stop Relying on Scripts. Start Using This Strategy"
Episode Synopsis
Most negotiation failures start before the conversation even begins
In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid.
Together, they break down:
Why elite negotiators rely on checklists (and why you should too)
How MasterCard’s top dealmakers use this 4-column framework
The “Golden Minute” technique that instantly lowers tension
A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger
You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win.
Follow Seth Freeman on LinkedIn
Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid.
Together, they break down:
Why elite negotiators rely on checklists (and why you should too)
How MasterCard’s top dealmakers use this 4-column framework
The “Golden Minute” technique that instantly lowers tension
A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger
You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win.
Follow Seth Freeman on LinkedIn
Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
More episodes of the podcast Negotiate Anything
Why Past Success Makes You Blind
02/01/2026
In God we trust