19 | Shrinkflation: You’re Paying the Same for Less

19/09/2025 5 min

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Episode Synopsis

Is your snack pack smaller than you remember? You’re not imagining it. In this Need to KnowNuggets episode, host Ahmet talks with Alper Dede about shrinkflation — the sneaky practicewhere companies reduce product sizes without lowering prices. From cereal boxes to chocolatebars, we’re paying the same for less — and often don’t even notice.Learn how shrinkflation works, why it’s booming in today’s economy, and how to spot it before itdrains your wallet. This fun, sharp conversation gives you real tools to fight back — becausewhen it comes to your money, less shouldn’t cost more.

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