It's not always the influencer's fault, but it CAN go wrong. You've probably heard of influencer marketing but have you thought about the potential pitfalls of it? Tom tells a story! Have you thought about using influencer marketing. Great! It can be very effective. Particularly if you use the right influencer. But there's also a risk that it can go horribly wrong. After all, these people aren't marketing experts. They're people with social media followings. Hence the term 'influencer' being used, not 'marketing expert'.  In this episode, Tom reveals all!    This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!   New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard? 

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