Have you ever felt the warm fuzzies when your favourite cafe scribbles a "Happy Birthday!" on your cup? That's the power of personal touch I'm unpacking in this episode of Nauti Nerds as I share tales from my recent birthday with you.You'll learn how a simple text from my skin clinic and a handwritten card from my chiropractor weren't just well-wishes, they were masterstrokes of marketing genius. It's time to get crafty and personal with your client outreach, and I'm here to show you how a sprinkle of birthday cheer can turn casual customers into loyal fans.I'll share how you can leverage tools like Mailchimp and SMS marketing platforms to automate those birthday greetings and why even a modest discount or heartfelt note can keep your clients coming back for more.Nauti Nerds is produced and managed by Urban Podcasts.

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