In this episode, Will Tjernlund interviews Brent Lucas, CEO of Envoy Medical, who shares his unique journey from law school to leading a medical device company focused on innovative hearing solutions. Brent discusses the challenges and opportunities in the cochlear implant market, the importance of insurance reimbursement, and the future vision for Envoy Medical as they aim to disrupt the industry with their groundbreaking products.Envoy Medical WebsiteTakeawaysBrent Lucas has a non-traditional journey to CEO, having worked in various roles at Envoy Medical.Envoy Medical focuses on innovative hearing solutions beyond traditional hearing aids.The company was founded on the idea of using the ear to pick up sound, not a microphone.Envoy's first product, the Esteem, faced challenges due to lack of insurance reimbursement.The Acclaim cochlear implant is currently in early feasibility studies at Mayo Clinic.Brent emphasizes the importance of being part of the medical device community in Minnesota.The company aims to disrupt existing cochlear implant market leaders.Brent relies on a strong engineering team and external advisors for technical guidance.The future focus includes expanding product offerings and improving insurance coverage for existing products.Brent believes steady progress is key to success in the medical device industry.

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