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Walt Disney stock has been attracting lots of attention from investors. No, it’s not just because the many Pied Piper “financial experts” on social media are talking about it. Most investors out there can easily relate to the Walt Disney brand, so when they see DIS stock in the news because it’s hitting all-time lows, it’s easy to think there’s a bargain to be had. Step back first and look at what you’re actually investing in. It’s a media and entertainment business that’s the largest of its kind. If you find that niche attractive, then break down how Disney makes their money, not just by revenues, but by profits. There you’ll find cash cows that are funding Disney’s shining stars of tomorrow. We would invest in $DIS stock because it’s not disruptive growth or dividend growth. It’s a complicated business with many moving parts and hardly seems worth the effort to move on to the next step – seeing what growth irons Disney has in the fire.

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