ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "20 How to Avoid the Dreaded Email Promotions Tab"
Episode Synopsis
That darn email promotions tab. Don't you hate it? What if I told you some secrets that would keep your emails from landing there? It turns out there is a science behind the spam filter. And knowing how it works can make a BIG difference in your open rates. In this episode, I share the principles you need to understand about "sender reputation," and I share 12 things you can do to increase that reputation (and keep your emails out of the promo tab).
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