117 Talking about the "Why" Behind Your Business

21/07/2021 41 min Temporada 1 Episodio 117
117 Talking about the "Why" Behind Your Business

Listen "117 Talking about the "Why" Behind Your Business"

Episode Synopsis

What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the "what" -- they buy the WHY behind your business. In fact, it's the "why" that bonds them to your brand for life. In this episode, we discuss the power of the "why" in your messaging, how to find it, and what it looks like to lead with it in your marketing.

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