Listen "117 Talking about the "Why" Behind Your Business"
Episode Synopsis
What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the "what" -- they buy the WHY behind your business. In fact, it's the "why" that bonds them to your brand for life. In this episode, we discuss the power of the "why" in your messaging, how to find it, and what it looks like to lead with it in your marketing.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.