A French entrepreneur’s experience of China’s fashion industry

11/09/2024 15 min

Listen "A French entrepreneur’s experience of China’s fashion industry"

Episode Synopsis

For French entrepreneur Benoit Auger, his romance with a Chinese lady started a life-long engagement with her country. In 2006, he moved to live in the southern Chinese city of Guangzhou and began his business adventure in the clothes and fashion industry. How did Auger meet his sweetheart? Why did he choose to live and “make it in China”? Join this episode of My China Story to find out.