In this episode, Mahdi interviews Adil Abbuthalha, the CEO and founder of Boycat, an ethical shopping platform that empowers consumers to make informed purchasing decisions aligned with their values. Adil shares the inspiration behind Boycat, emphasizing the need for collective economic power to drive social change. The conversation explores the certification process for ethical brands, the importance of education in consumer behavior, and the challenges of boycotting in a monopolized economy. Chapters00:00 Introduction to Boycat and Ethical Consumerism01:21 The Genesis of Boycat: Empowering Consumers05:00 Building a Global Movement for Ethical Consumption06:23 Understanding the Certification Process09:48 The Educational Aspect of Ethical Shopping11:51 Changing Consumer Behavior Through Engagement14:54 The Demand for Ethical Alternatives17:10 The Challenges of Boycotting in a Monopolized Market19:18 Launching New Products within Boycat20:57 The Journey of an Entrepreneur27:44 Navigating Challenges as a Founder

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