The focal point of our discussion centers on the intricate interplay between artistry and the evolving landscape of social media, particularly for emerging musicians. We delve into the transformative journey that has transpired since our last conversation, highlighting the rapid pace of change in both personal and professional realms. The dialogue navigates the complexities artists face in establishing a robust social media presence while maintaining their creative integrity and career aspirations. We further explore the significance of strategic branding and the impact of community engagement, emphasizing the necessity of authenticity in connecting with audiences. Ultimately, our conversation underscores the trials and triumphs inherent in the pursuit of artistic excellence amidst an ever-shifting cultural milieu.Takeaways: In the contemporary landscape, the rapid pace of technological advancements significantly alters our perception of time, making each year feel increasingly condensed. The journey of an artist necessitates a profound understanding of social media dynamics, requiring consistent engagement to foster a dedicated audience. Building a brand involves a strategic approach to social media, where trial and error becomes an integral part of the creative process. Establishing meaningful relationships within the industry is paramount, as genuine connections can lead to significant opportunities and collaborations. The importance of self-reflection and personal growth cannot be overstated; artists must often confront their internal challenges to achieve external success. Participation in mentorship programs not only aids personal development but also allows established artists to uplift emerging talents in the industry. Companies mentioned in this episode: Facebook Instagram YouTube Yamaha Nord Core Hammond Juicy Ears Western Union

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