Upfronts season: Why oOh! Media's new Reooh is 'more than just retail'

Mumbrellacast
01/11/2022 42 min
Upfronts season: Why oOh! Media's new Reooh is 'more than just retail'

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Episode Synopsis

In the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.

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