Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This must-listen episode dives into how AI is fundamentally reshaping the way we discover information, as search moves beyond traditional engines into intelligent assistants like ChatGPT and Perplexity, the rules of visibility are being rewritten. This webcast explores how these tools gather information, what makes a source trustworthy to AI, and what businesses and marketers need to do to remain discoverable in this new landscape. Discussion Highlights How are AI Assistants replacing traditional keyword-based searches with conversational queries? What is the new SEO playbook for AI-driven discovery that is changing the optimization game? What makes content AI-ready for intelligent search assistants to deem it accurate and relevant? How do you prepare for the increasing dominance of AI-discovery tools across all platforms? Who Listens? Developers, Owners, Property Managers, Regional Managers, Urban Planners, City Agencies and Officials, Architects, Acquisition Directors, CEOs, Directors, Presidents, Principals, Executive Vice Presidents, Marketing Directors, Portfolio Managers, and Multifamily Housing Professionals.

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