Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how pricing decisions are no longer just marketing choices—they're legal liabilities. As the regulatory landscape shifts, incomplete fee disclosure can move operators from competitive positioning straight into enforcement territory, where pricing strategy becomes evidence, and transparency determines risk. Anchored by the landmark $24 million FTC settlement against one of the nation's largest property managers, this episode exposes how fee opacity, drip pricing, and fragmented tech stacks translate into real legal and financial risk—even for an industry that believed exclusion from the Junk Fees Act meant safety. Kerry and Jimmy break down what went wrong, why exemption never meant immunity, and how enforcement is now being driven through Federal and State consumer protection laws. Kerry and Jimmy's Words of Wisdom: "The multifamily industry didn't escape regulation—it escaped clarity. And when clarity disappears, enforcement fills the gap. Without clear standards, operators are left navigating risk in real time, learning the rules through investigations, lawsuits, and settlements instead of guidance—and that's the most expensive way to discover compliance." Resources: Delivering Built-In Compliance Across Every Interaction

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