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Listen "#48 - Building Insight Teams for Transformative Change"
Episode Synopsis
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.netOr connect via LinkedIn / Twitter / Facebook
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.netOr connect via LinkedIn / Twitter / Facebook
More episodes of the podcast MRX Lab
#72 - The Future of Customer Salience
14/01/2026
#70 - How to Build an Audience Centric Brand
12/11/2025
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