Insight frameworks represent a formalised expression of the strategy, tactics and implementations of how research flows through a business. From the inputs, to the processes, systems and technologies that shape fieldwork, and eventually to the way in which outputs impact action – frameworks are a crucial tool for building a data-driven, customer-centric culture.
In this episode, we investigate what is an insight framework is, why are they important and how can you start building one today. While there is no single answer to what the ideal framework should look like, over the course of ten minutes we identify best practices, common themes and stand-out examples.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
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