What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before working through an example of the ways in which buyer personas can be brought to life.
We also touch on the dangers of humanising data and pinpoint the common challenges that both marketers and researchers frequently encounter. The episode closes with an exploration of where and when to apply the practice, and how to overcome the most difficult challenges.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
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