The Primary Role of a CEO: Creating Conditions for SuccessAs CEOs, we're often asked what our primary focus or job is. Upon reflection, it all boils down to one thing - creating the conditions for success.Success Isn't Guaranteed, But It Can Be CultivatedYou can't guarantee sales, annual recurring revenue, or monthly recurring revenue. You can't assure that money will come pouring in. What you can do, however, is to create the right environment for these things to occur.Setting Up Your Team for SuccessIn creating this environment for success, you ensure your team has everything they need to thrive. If it's a sales team, they need a pipeline of leads, a clear quota, and adequate resources. You can't guarantee their sales, but you can provide them with the conditions to succeed.Money: A Lagging Indicator of SuccessRealize that money is a lagging indicator of success. You can't just expect to get rich; you must work towards it. As a leader, your role is to create conditions and do the work that makes success more likely.Creating Conditions for Personal SuccessIt's not just about setting up your team for success; it's also about setting up yourself. By understanding and utilizing your strengths, you create the conditions for your own success.Straightforward Steps for CEOsThere are practical ways to foster success in your role as CEO. Regular one-to-one meetings, clear agendas, and defined initiatives all create a conducive environment. Running toward problems rather than away from them also contributes to success.The Power of ProcessIf you processize the things that make great leaders and define what success is for your business, you'll make success more likely. Your recurring revenues are lagging indicators that increase when you address the leading indicators of success.Leading vs Lagging Indicators of SuccessLeading indicators could be the number of sales calls or meetings, the number of one-to-one meetings in your organization, or how you report up and down. These are all under your control and can be processized to create success conditions.Revisiting How You Measure SuccessMany businesses use methods like OKRs to measure success, but often the measurements within OKRs are lagging indicators that the team can't control. Rethinking leading indicators vs lagging indicators helps you create conditions for success in your organization.The Power of Creating the Right ConditionsWhen you focus on creating the right conditions, rather than obsessing over results, things change dramatically. You have more control over the conditions than the results. While you can't guarantee outcomes, you can ensure that leading indicators of success are processized and happening.Remember, as a CEO, your primary role isn't just about obtaining results; it's about creating the right conditions for success to take root and flourish.___Thanks for watching!If you enjoy my content and you want to get in touch to find out how I could work with you, or someone you know, you can reach me on LinkedIn at https://www.linkedin.com/in/joeleech/, or via email at: [email protected]! ___Videos for all these episodes are on my YouTube channel.If you enjoy my content and you want to get in touch to find out how I could work with you, or someone you know, you can reach me at:My LinkedIn PageOr you can drop me an email.

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