Confession time—we meant to bring you this episode back in September, but life had other plans. So, if you hear us talking about September, just roll with it! This December, we're diving deep into social impact, exploring the stories, struggles, and triumphs of those making a difference in the world. In this episode I sit down with Chris, a passionate advocate for fair trade and ethical consumerism, to talk about his journey, insights on greenwashing and fairwashing, and advice for navigating today's complex marketplace as an ethical business. 00:00 - Introduction   More about our guest today Chris has dedicated his career to strengthening fair trade businesses and advancing the goals of the larger fair trade movement. As Executive Director, Chris leads the strategic, administrative, and programmatic aspects of the Fair Trade Federation. Prior to joining the FTF in 2016, Chris spent ten years with Ten Thousand Villages US, focused on sales training, event facilitation, and board development. He has served on the WFTO Global Board of Directors since 2019 as the Pacific Representative .  Chris has a BA in Social Science from Cleveland State University, and a Master's Degree in Organizational Leadership from Southern New Hampshire University.   Learn more about Chris and his work in the episode   09:10 - Experiences and Influences on Chris's Career 12:13 - Challenges of Greenwashing and Fairwashing 19:01 - The Role of Large Corporations in Ethical Consumerism 34:07 - Consumer Empowerment and Personal Responsibility 34:21 - Conclusion Mentions Chris Solt LinkedIn Fair Trade Federation Fair Trade Principles Fair Trade Federation Code of Practice   Connect with me: https://jennynuccio.com/contact Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx

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