Hey there, friends! We are in episode 2 of our September mini series on the "why" behind our passions.   Today's guest is the incredible Leisse Wilcox, and let me tell you, this conversation is a total blast! We shared so many laughs and even tasted some incredible stories from her book. But beyond the fun, Leisse's insights on women in business are nothing short of inspiring. I truly believe you're going to love what we discuss today!   00:00 - Introduction More about our guest today   Leisse Wilcox - known as "the Secret Weapon of the C Suite" - is the best at helping you be the best at what you do.   As an award-winning speaker, bestselling author, and certified Executive Performance Coach, she helps leaders and teams get out of their own way to get results so they can live, lead, and succeed on their terms.   01:42 - A deep dive into shame and core wounding Leisse shares a story about a client who felt financial guilt rooted in childhood experiences. It's a reminder of how deeply these unconscious beliefs can affect us. This conversation touches on the importance of addressing these beliefs and their impact on personal and professional growth.   04:36 - Leisse's approach to client work Leisse opens up about the challenges of selling her services, especially when clients aren't aware of their unconscious barriers and the solutions she has found in her years of experience to address these core issues that have shaped her client's financial behaviors. Through real-life examples, she illustrates how addressing past traumas can lead to significant growth.   09:00 - Leisse's personal journey and business start Leisse shares her incredible journey from a tough divorce to becoming a successful entrepreneur. She talks about starting from scratch and how her background in childhood development and passion for coaching shaped her path. Her story is a testament to resilience and reinvention. If you are bootstrapping right now, I am sure you are going to get some helpful pointers here!   25:27-  The importance of separating personal identity from business It is crucial to recognize that your business is its own entity—any setbacks in business don't define who you are. Leisse and I talk about this while we unpack the impact of societal expectations and how the patriarchy shapes the way men and women perceive their roles.   37:24 - Pricing strategies and practical advice Leisse has one philosophy of charging and it is all based on understanding your value and setting a price that resonates with both you and your clients.   40:22 - Conclusion If there's one thing I hope you take from this conversation, it's that you're more than your business or your job. Your worth isn't tied to a title or an outcome. So, pursue what lights you up, and don't be afraid to rewrite the rules along the way!    I hope this episode sparked something inside of you, and if it did, I'd love to hear your thoughts.   Mentions: Leisse on Instagram Leisse on Linkedin Leisse Wilcox website Other resources Strategic Pricing Guide: https://leissewilcox.myflodesk.com/pricingandserviceguide The Good, ENOUGH Leader Masterclass: https://leissewilcox.myflodesk.com/masterclass Like You Own the Place: Free Video Confidence Course: https://leissewilcox.myflodesk.com/confidence Q4 Strategic Vision Planner: https://bit.ly/strategicvisionplanner Connect with me: https://jennynuccio.com/contact Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx  

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