Communicating Science to Impact Health & Fitness Business Profitability and Consumer Behavior

25/07/2023 32 min Temporada 4 Episodio 15
Communicating Science to Impact Health & Fitness Business Profitability and Consumer Behavior

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Episode Synopsis

An interview with Dr. Rachelle Reed, Chief Health and Science Officer for SweatHouzAnd so for me it required a quick mindset shift into how can I help use the science to either improve the product or service or to make the instructors more skilled and/or to help drive the sales process so that we can get more people in the door and keep them for longer? Because if we can keep them for longer, the business is more profitable and they're hopefully earning some of those health benefits that are associated with regular exercise.Dr. Rachelle ReedAcademia pathwayIndustry pathwayCommunicating science to impact business profitability and consumer behaviorFitness sector as the third spaceUsing data to drive programming and adherence decisionsTips for communicating science to consumersExamples of communicating science to consumersTips for communicating science to operatorshttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore