An interview with Francesca Schuler, President of the California Fitness Alliance.And then the long term vision would be hopefully we could get some funding to run an ongoing public service campaign that's all about kind of movement for mental and physical fitness. And that could take a form of a variety of TV ads, billboards, etc. Just inviting people, educating people, building awareness around the importance. We say that pharmaceutical companies spend billions of dollars and they sell hope in a pill on their TV commercials.  I want to sell hope in a workout.Francesca SchulerHealth & fitness industry backgroundCalifornia Fitness Alliance missionBeing at the tableChanging the perception of the health & fitness industryCalifornia Moves Month successCalifornia Equal Pay PledgeRebranding the industryResearch linking movement and mental healthCall to action for California Moves Monthhttps://www.movetolivemore.com/https://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

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