Episode 164 In this episode, I sit down with Steve Kyles to explore the power of finding a niche as a loan officer. We break down why having a niche doesn't mean you're limiting yourself—it actually opens doors. A clear niche helps you stand out, attract the right attention, and build credibility with producing real estate agents. The best part? Once you're trusted in one area, it becomes easier to earn business outside of that niche too. If you need help identifying or refining your niche, we're here to coach you through it. Just visit FreedomplanningCall.com to schedule a free call. Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.

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