ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "EP03: How To Secure Media Coverage by Positioning Yourself as an Expert"
Nowadays with everyone being on social media, it is not enough to blend in with everyone. You have to stand out and be different to your competitor. One of the ways you can do this is by positioning yourself as a go-to expert in your industry. In this episode, you will learn how you can secure media coverage for your business by standing out and getting seen as an expert in your niche. Colette Machado brings to you the latest PR tips, strategies and interviews with successful women business owners. Learn all the secrets about how to get into the media with PR expert Colette and her female entrepreneur guests. Discover how to: Secure publicity as a small business owner in high profile publications, radio stations and TV; Find and build relationships with journalists; Pitch to the press. If you want help getting into the media contact Colette on [email protected] to discuss your PR options. For more free PR tips go to http://www.facebook.com/colettemachadouk.
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