Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success.Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North America.[00:01:21] Defy gravity and empower women.[00:05:11] Defining "defy" in marketing.[00:10:16] Challenge the status quo.[00:12:21] Marketing across cultural boundaries.[00:15:35] Unique value proposition in marketing.[00:18:54] Connection through travel experiences.[00:25:00] Advertising nostalgia in marketing.[00:27:41] Desert island tools.[00:31:18] Celebrating wins and victories.FOLLOW HIEDI:https://www.linkedin.com/in/heidi-faerber/https://pixelatlas.myportfolio.com/

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