Today we're talking with Ben Frank from the hockey hotbed of Orange County, California! You don't really think about Orange County, California as a hockey hotbed, but he's a fellow Canadian and is very involved in junior hockey development in California, where they have a really great program. We talked a little bit about where the kids who join the programs come from and how, if they start early, they might stick with the programs for 10 years. We discussed ways of stoking the fire, the front end of this by exposing skating, really the gateway to hockey, to the parents of three and four-year-olds. That's really one of the biggest opportunities because the more those kids are exposed to hockey, skating, the hockey rink and the environment as a whole, the more it would be a natural progression for them to take an interest in hockey. We talked about it as one of the 'dig your well before you're thirsty', strategies. To know that today's three and four-year-olds are next year's five and six-year-olds. By going a little bit upstream and widening the pool of people that could be interested, we get more potential clients to choose from. We had a great conversation around this and some other strategies, breaking down his before, during, and after units. I think you'll enjoy this episode.   Show Links:To find out more about the small group masterminds I'm doing in Orlando this fall, send me an email to [email protected] with Orlando in the subject and I'll send you all the details. Show TranscriptProfitActivatorScore.com WildCatsHockey.com   Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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