In this episode of Money Moves, we sit down with Tara Viswanathan, co-founder of Rupa Health, to explore her journey from startup founder to health tech innovator. Tara brings a unique perspective on building a memorable company culture, sharing how costumes, humor, and spontaneity have helped shape Rupa’s identity and connected with audiences in unexpected ways. She explains how these personal touches became central to the Rupa Health brand, even influencing how they stood out at industry conferences.We also dive into Tara’s unconventional approach to fundraising, discussing her path from the early pre-seed days through Rupa’s successful Series A. Tara shares insights into managing and connecting with remote teams, the process of achieving product-market fit just before the onset of COVID-19, and how personal brand-building has been a powerful asset for recruiting top talent. In the final part of the episode, Tara reflects on the decision to sell Rupa Health, sharing the strategic considerations that went into making this choice for her team and the company’s future. Tara’s story is packed with actionable advice, making this episode a masterclass in navigating the highs and lows of the startup world.Topics Discussed in the Episode:Building company culture through costumes, humor, and spontaneityKey fundraising strategies: from the early pre-seed days to a successful Series ATara’s approach to finding product-market fit in a challenging health tech marketThe importance of personal brand-building and direct sales in recruiting top talentDecision-making around acquisitions and planning for the next chapterConnect with Tara Viswanathan:Tara Viswanathan - San Francisco, California, United States | Professional Profile | LinkedIn

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