What differentiates quality? In this episode, we encourage you to look beyond the "raw ingredients" of a product or service into the subtle details and cumulative efforts which create a client's experience. Efficiencies and scale often allow for price compressions.  Technological advances provide both advisor and client with access to resources once only accessible to a select few.  However, an advisor's ability to counsel, coach, and influence their client and prospect decisions is the differentiator which molds the raw, often simple ingredients into a masterpiece and art form unique each to its own.  Begin the new year identifying those areas of your practice which can be viewed as a premium.  Resources: Please send comments, questions, and feedback to: [email protected] Please send First Friday Feedback submissions to: [email protected]   References: Filson Corporation: https://www.filson.com/ Rathbun's Restaurants:  http://www.kevinrathbun.com/

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