I tend to have contrary opinions regarding successfully running a business. One of my opinions that contradicts many is it there is one singular most crucial purpose of any business. The most important purpose is not to make an impact, change the world, or even fulfill your promise to your customers. There is something that is far more important. This is not discussed enough in the entrepreneurial world, and I want to change that. Listen to this episode and get clear on the most important outcome your business can achieve. predictablebusinesssystems.com

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