In today’s hyperconnected world, every scroll brings a new voice. But amid the noise, what truly makes a brand believable?In this episode of Moments That Inspire, branding strategist Debbie Yong joins Dolon Mitra to explore how leaders and organisations can rise above trends, shape authentic narratives, and build trust that lasts longer than algorithms.What they uncover: The 5Vs Framework – Where Authenticity Meets IntentionDebbie’s 5Vs — Vision, Values, Voters, Voice, and Visibility.When these five align, a brand stops performing and starts resonating.It becomes recognisable, consistent, and believable — a reflection of who leaders are. Strategic Vulnerability – Give People a Reason to Root for YouSharing one true story of rejection, rebuilding, or redirection humanises a leader’s journey. It invites people to walk beside them. As Debbie says, “People don’t root for perfection; they root for honesty.” Momentum that Matters – Depth Over Digital NoiseIn a world obsessed with likes, Debbie reframes success: “DMs over vanity metrics.”The real impact of a voice isn’t in public applause — it’s in the quiet conversations it sparks. That one message, one note of resonance, can lead to the most meaningful opportunities.About the Guest:Debbie Yong is a branding strategist and former journalist with over 15 years of experience helping leaders and organisations move from description to distinction and from image to influence. About the Host:Dolon Mitra is a Transition Coach and Change Expert who helps leaders navigate reinvention with clarity, confidence, and presence.

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