Welcome back to Modern Prospecting. In today’s episode, Andre Yee converses with Nadia Davis, Vice President of Marketing at CaliberMind and a prominent Account-Based Marketing (ABM) specialist. Drawing from their extensive professional history, Andre and Nadia explore the current landscape of ABM, explain why effective execution is essential even with advanced technology, and address the challenges of modern prospecting in a competitive market.Nadia shares her approach to creating impactful campaigns, influenced by her love for reading and her ability to incorporate elements from pop culture and personal experiences into initiatives like her “Hitchhiker’s Guide to Marketing Analytics.” They discuss the changes in the prospecting field over the past decade, the significance of data-driven storytelling for marketing success, and strategies for navigating the complexities of intent data and AI to drive pipeline growth.This episode is ideal for go-to-market leaders seeking innovative strategies and professionals interested in balancing ambition with work-life integration. Nadia’s insights provide practical advice and effective strategies to thrive in the evolving world of B2B marketing and sales.Chapters:00:00 - Introduction00:10 - Creative Storytelling in Marketing03:21 - Dynamic Spectrum of Marketing Roles08:06 - ABM Tools Need Effective Execution10:55 - ABM Challenges: Costs and AI Solutions12:55 - Unified View of Buyer Journey17:41 - Crafting Niche Marketing Channels21:14 - Integrated Marketing Data Insights23:43 - 'Black Box' Data Challenges Explained26:14 - Targeted Prospecting Through Buying Signals29:47 - AI-Powered Insights for Sales Teams33:41 - AI in Human Interaction Dynamics38:31 - AI: Boosting Productivity Over Conversions42:16 - Music Conservatory's Lasting Impact43:07 - Embracing High-Speed Productivity44:26 - OutroQuotes:“Anchor your story in data to empower your business and accelerate your growth. Embrace it, and unlock exponential possibilities.”- Nadia Davis“Go-to-market leaders succeed by identifying the right channels and signals. There’s no shortcut—mastery sets great teams apart.”- Andre YeeKey Takeaways:Creativity is Everywhere—Feed Your InspirationABM Isn’t Dead—Execution is EverythingIt’s Time to Rethink ProspectingData is Your SuperpowerIntent Data: Directional, Not DeterministicAI: Productivity Booster, Not a Magic BulletOwn Your Balance—Discipline Creates FreedomConnect with Nadia DavisLinkedIn: https://www.linkedin.com/in/nadia-davis-mba/Website: https://calibermind.com/Connect with the Host Andre Yee:Website:http://tiga.ai/

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