Luxury brands create a sense of exclusivity for their customers, focusing heavily on the brand rather than just the functionality of their products. These brands can charge significantly higher prices because they sell status and exclusivity. For example, Rolex intentionally keeps supply lower than demand to maintain its exclusive image.In a recent episode, I interviewed Justine Pogroske, known as The Million Dollar Brander, to uncover the unique strategies of luxury brands. Justine, a global keynote speaker with experience working with brands like Coca-Cola and Kodak, shared insights on personal branding, leveraging social media for authenticity, and more.This episode is especially valuable for coaches, consultants, new entrepreneurs, SMBs, and marketers at large enterprises aiming to create a perception of quality, luxury, and exclusivity in their brands.↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓===============📖 CONTENT CAPITALIST: https://t.ly/9_9JG===============🎓 eLearning Academy: https://t.ly/u0Dk5===============🌐 Articles: https://michaelbecker.org/articles/===============____________________________________👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰____________________________________➤ Follow me on Instagram: https://www.instagram.com/officialmbecker➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker____________________________________➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/____________________________________⭐ Turn on notifs to get pinged when I publish➕ Follow/Subscribe-- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.

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