It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer.With a company-centric newsroom, there is no constraint. Content is guaranteed to be more diverse, more relevant and more value-additive for an audience who’s looking for real, tangible, unbiased stuff that they know they won’t glean from a surface-level blog written by a junior marketing person.↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓===============📖 CONTENT CAPITALIST: https://t.ly/9_9JG===============🎓 eLearning Academy: https://t.ly/u0Dk5===============🌐 Articles: https://michaelbecker.org/articles/===============____________________________________👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰____________________________________➤ Follow me on Instagram: https://www.instagram.com/officialmbecker➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker____________________________________➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/____________________________________⭐ Turn on notifs to get pinged when I publish➕ Follow/Subscribe-- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.

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