Missouri coach Eli Drinkwitz is advocating for more local businesses to engage with the schools Name, Image, and Likeness (NIL) initiatives, emphasizing the potential benefits for both parties. He believes that partnering with Fortune 500 companies, which have a fiduciary responsibility to shareholders, can create more opportunities for athletes. Currently, Missouri ranks tenth in the SEC for NIL earnings, and Drinkwitz is determined to improve this, recognizing that better resources could help the team compete at a higher level. He acknowledges the challenge of retaining top talent when competing with teams that have larger NIL budgets.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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