Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents. With millions of people searching for gifts that create lasting impact, now is the perfect time to pitch your nonprofit's offerings to publications, local outlets, and influencers who create "gifts that give back" content.• Timing is crucial – editors are finalizing holiday gift guides between October and December• Gift guides provide visibility through shares, links, Google searches, and now AI recommendations• Being featured by third parties adds credibility and positions your offerings as giftable experiences• Frame monthly giving as a "subscription gift" that delivers impact 12 times a year• Prepare assets in advance including photos, sample copy, and quotes from leadership• Target national publications, cause-specific sites, local outlets, and social impact influencers• Don't discount yourself – your mission deserves to be featured in holiday gift guidesIf you land in a gift guide, please tag me! I'd love to celebrate your feature and share it with my audience.Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

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