Apartheid is an Afrikaans word meaning separation. It refers to a system of segregation based on race, popularized by the white South African government from 1948 to 1994. Though South Africa officially abolished apartheid nearly 30 years ago, many outside the country may be surprised to know that the word “apartheid” is still plastered on countless billboards throughout the largest cities in the land. But these billboards are not opposing old national grievances. How could they? Today’s blacks dominate South Africa’s population, Parliament, and police. These signs refer to the supposed Israeli apartheid against Palestinians. Sample signs in South Africa read: “Do the Right Thing. Boycott Apartheid Israel.” Or, “Churches Against Israeli Annexation of Palestinian Land.” Or, “End Israeli Apartheid Now.”

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