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Listen "Best of episode 40: How to drive consumer behavior change at scale, with Tessa Clarke (Olio)"
Episode Synopsis
In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience with the different strategies for influencing consumer behavior they’ve used. Learn how Olio flipped communications and instead of talking about the global impact, they lead with the personal as a driver for change. Tessa also described how you can harvest behavioral psychology for positive impact and use different levers to nudge people to take the behavior that you want.Listen to the full episode with Tessa to learn also: How to define a new business model? And how to fundraise as a female co-founded business? Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olioWatch the full episode on YouTube - https://youtu.be/R9KRy2eTyWcResources:Tessa’s LinkedInOlio websiteBook recommendation:Crossing the Chasm by Geoffrey A. MooreThe Mom Test by Rob FitzpatrickThe Lean Startup by Eric Ries===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here Follow us:LinkedIn - follow us on LinkedIn YouTube - follow us on YouTube Instagram - follow us on Instagram TikTok - follow us on TikTok Hosted by Ausha. See ausha.co/privacy-policy for more information.
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