Elena Apalkova welcomes John Hewitt, who shares his journey in franchising, highlighting the growth of Jackson Hewitt, Liberty Tax, and Loyalty Brands. They discuss keys to exponential growth, focusing on John Hewitt's top 12 elements, including integrity, relationships, and delegation. John emphasizes the importance of attitude, hard work, and embracing failure. They explore setting big goals and the power of the mind, fostering self-belief, and the impact of consistent action. The episode prepares listeners for future episodes by discussing implementation and personal growth, offering an exercise for setting audacious goals and overcoming mental limits, and setting the stage for goal-setting in the next episode.

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