Gary and Heather welcome Roy Osing back to the podcast for the second part of their discussion. In this episode they do a deep dive into Roy's book and the topics within. Roy Osing is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry. He was the president, executive vice-president and CMO of a leading company in the sector, where he grew the business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals. His most recent book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILLION IN SALES, shares his insights and secrets on how to build a successful business and career. Roy is driven by his passion to inspire and empower leaders, entrepreneurs and organizations to be different or be dead.

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