How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

Minds of Ecommerce
04/09/2019 22 min Temporada 1 Episodio 4
How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

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Episode Synopsis

Ahmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.

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