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Listen "The Power of Storytelling: Crafting Authentic Brands for Indian SMBs with Shantanu Parmar and Tanay Sarpotdar"
Episode Synopsis
Welcome to another episode of the MindfulMinutes Podcast. I’m Tanay Sarpotdar, and today, we’re diving into a topic that’s both timeless and transformative: The Power of Storytelling: Crafting Authentic Brands for Indian SMBs. Last week we delved into “branding beyond logos” with Shantanu Parmar and it has been an amazing conversation starter amongst colleagues so far. Everyone loves an honest opinion and attempt. So here we are back again as promised to take the discussion further.Storytelling has been a cornerstone of human connection for centuries. Whether it’s Mahabharata, Ramayana, Panchatantra, or the tales we share over chai/coffee, stories have shaped how we see the world and how we build trust and how we act/respond in certain situations. Today, we’ll try to explore how Indian SMBs can leverage storytelling to create authentic, impactful brands.
More episodes of the podcast Mindful Minutes
One Number to Rule Them All: The Strategic Metric Behind Every Scalable Brand with Tanay Sarpotdar
30/05/2025
Adventures in Cross-Channel Marketing: Can I Add AI Without Losing My Mind? with Tanay Sarpotdar
24/03/2025
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