Why is contributing without expectation critical to long-term relationship building?   In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about the true value of human connections in business and life.   [00:01 - 10:28] The Power of Connection Building connections start with contributing without expectation The importance of mentors in shaping one's career Understanding relationships as a long-term investment   [10:29 - 20:05] From Dangerous Jobs to Lifelong Relationships Kevin's transition from commercial fishing to entrepreneurship Joe Polish's instrumental role in Kevin's career path How dangerous experiences teach resilience and adaptability   [20:06 - 30:53] Making the Right Ask in Relationships The danger of making asks from nowhere The 100/0 principle—giving without expecting in return How to make the right ask based on mutual value   [30:54 - 40:42] Mentorship and Legacy A mentor chooses you when you offer value, not the other way around Brian's personal stories of mentoring from industry legends The lasting legacy of contributing to others' success   [40:43 - 53:24] The Perpetual Launch: Overdelivering Why overdelivering is critical in all aspects of life Brian's philosophy of long-term contribution and legacy Creating lasting impact through books, teaching, and relationships     Key Quotes:   "Everything in business and life is not a revenue event, but everything is a relationship event." – Brian Kurtz   "You give 100% in the relationship, and if you get nothing back, that's fine. But if your expectation is quid pro quo, you're out." – Brian Kurtz     Connect with Brian:   Websites: https://www.BrianKurtz.net                   https://www.OverDeliverBook.com                   https://www.TitansOfDirectResponse.com    LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934    Facebook: https://www.facebook.com/brian.kurtz.121       Honoring: Gene Schwartz, Dick Benson, Dan Kennedy, Perry Marshall, Jeff Walker and many more     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

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