How many times have you launched a “can’t miss” campaign — only to watch it fall flat? You’re not alone. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to move from gut feel to data real using AI. You’ll learn how to test and validate your ideas before you spend time, money, or energy — so you only invest in campaigns that actually work.Tom breaks down a three-step framework — Explore. Evaluate. Experiment. — showing how AI tools like ChatGPT, Zapier, and Google Sheets can help you identify what resonates with your donors, test your ideas fast, and optimize in real time. You’ll even hear a real-world example of a nonprofit that validated its campaign concept and turned it into its biggest win of the year.Because great leaders don’t just dream big — they validate smarter. Tune in to learn how to use AI as your pre-launch strategist and finally stop guessing what’ll work.

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