'Tis the season and Kelly and Lauren start off this episode by sharing their tips on how to be intentional when it comes to both gift giving and receiving and how to avoid unnecessary material temptations.
They then focus their conversation on consumerism and brands. Kelly shares her thoughts on the powerful impact millennials have on the success of brands and she argues that minimalism helps us weed out brands that do not speak our language.
Kelly further argues that most big brands are driven to pickpocket us, especially this time of year, and it's these brands that need to start listening and engaging with millennials and minimalists. As minimalists we still need to buy things, and we popularize brands that foster a genuine connection and support our values including quality, sustainability, local, and organic etc.
This episode ends with a challenge for big brands. For those that want to learn more about how to better engage with millennials and minimalists and have the confidence to make changes, Kelly and Lauren want to connect with you!
Build a relationship with Kelly and Lauren and let them be your advocates! Let them help you crack the millennial and minimalist codes.
Reach Kelly & Lauren at [email protected] OR send a line on Instagram here.
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